Productivity and Efficiency : Raúl Gorrín: Productivity and success

From the moment you enter your company as a new employee…..

No – Way before that!

From the moment that you start training in your field…..

You have to see what your goals in life are. Then you want to achieve them. In any business –selling is the key. You sell to your product and yourself to potential customers… You sell your value and yourself to your company….. You sell yourself to your boyfriend or girlfriend by letting them know that you are there one for them….. Life is all about SALES…..( Raul Gorrin)

A-B-C. A-Always, B-Be, C-Closing. Always be closing, always be closing.

That is a quote from a movie called, Always Be Closing.

You drove a Hyundai to get here. I drove an eighty-thousand dollar BMW. THAT'S my name. And your name is you're wanting. You can't play in the man's game, you can't close them - go home and tell your wife your troubles. Because only one thing counts in this life: Get them to sign on the line which is dotted. You hear me you fucking faggots? A-B-C. A-Always, B-Be, C-Closing. Always be closing. ALWAYS BE CLOSING. A-I-D-A. Attention, Interest, Decision, Action. Attention - Do I have your attention? Interest - Are you interested? I know you are, 'cause it's fuck or walk. You close or you hit the bricks. Decision - Have you made your decision for Christ? And Action. A-I-D-A. Get out there - you got the prospects coming in. You think they came in to get out of the rain? A guy don't walk on the lot lest he wants to buy. They're sitting out there waiting to give you their money. Are you gonna take it? Are you man enough to take it? What's the problem, pal? That watch costs more than you car. I made $970,000 last year. How much'd you make? You see pal, that's who I am, and you're nothing. Nice guy? I don't give a shit. Good father? Fuck you! Go home and play with your kids. You wanna work here - close! You think this is abuse? You think this is abuse, you cocksucker? You can't take this, how can you take the abuse you get on a sit? You don't like it, leave. I can go out there tonight with the materials you've got and make myself $15,000. Tonight! In two hours! Can you? Can YOU? Go and do likewise. A-I-D-A. Get mad you son of a bitches, get mad. You want to know what it takes to sell real estate? It takes BRASS BALLS to sell real estate. Go and do likewise gents. Money's out there. You pick it up, it's yours. You don't, I got no sympathy for you. You wanna go out on those sits tonight and close, CLOSE. It's yours. If not you're gonna be shining my shoes.

The above is a speech given in the movie. The movie forgets ones thing. Integrity and team work. But it has the right concept when it comes to sales. Any company that wants to increase their productivity needs to teach its employees to sell. If a salesman does not know how to sell, if selling is not in their blood then there will be no money coming into the company and the company will go out of business.

A-I-D-A. Attention, Interest, Decision, Action.

Pay Attention to your customer. Study their wants and needs, study their company, learn about their goals. Know more about your client then they know about themselves. Make sure that your customer feels that they are getting more attention from you and your company then any of your competitors.

Show Interest in what you have learned about your customer. Let them know that you have an interest in seeing them succeed. That their success is your success.

Make a Decision to be there for your customer. Make an open decision to be their salesperson and supplier. You have more control on sales then you realize.

Once you have made a decision to be the winning salesperson, then you have to actively take action. You may have to take classes on your customers product or do self study. You have to do whatever it takes to be the best and make the sale. If you go after theSALE with integrity and do what is right by your customer. It will be a lot of work, it will be difficult, you will spend days and nights doing what it takes to be the best and make that sale. If you do all that you will be very productive and very successful.

Mohammed Ali, the famous boxer said it best….

I hated every minute of training, but I said, ‘Don’t quit. Suffer now and live the rest of your life as a champion.