By Raúl Gorrín. A routine is basically an act that you repeat on a regular basis. This basis can be daily, several times a day or weekly. A routine is more something that you do so often that you get so used that you don’t have to think about it anymore. It’s something that’s molded into you and your life.
A routine makes you comfortable and it is dependable. You know what will happen each and every day. Now in a company there is a rule:
“Stagnation equals death.”
As long as things stay the same your production can not grow and as time goes on and as your competitors grow and develop, you will lose your competitive edge.
Does that mean that you should go 'gong ho' all the time and have no routines at all?
Of course not!
James Clear describes it well in his quote –
“Tiny routines that are repeatable are what makes big dreams a reality, dream big, but start small.”
Yes, your company needs stability and routine. Comfort that the employees feel secure about and that your customers know that they can depend on. Our customers do not want to deal with a company that is always changing.
But they also want to feel that they are dealing with a company that deals in the latest technology and not yesterday ways of doing things.
“Habit and routine have an unbelievable power to waste and destroy.” Henri de Lubac
There is an expression that creativity is the opposite of routine.
It’s easy to be so focused on current production that you don’t see the big picture of how productivity could be improved. So approach this challenge with an open mind. Once in a while, an outside consultant may be just what every company needs. The people within the company may have become so complacent with the daily routine that they no longer see what changes can help the company. Outside help might be needed.
In 2009, Starbucks brought in efficiency experts to help make drinks faster. One element was placing components in the right place as well as fine tuning various procedures. Starbucks had been serving coffee for over 20 years—and still found ways to increase productivity.
Balancing the need for a stable work environment with regular routines and the need to make changes to go with the changing times is a winning combination for improving your companies production. By Raúl Gorrín.
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