By Raúl Gorrín. Isn’t it the goal of every successful business to plan
on growth initiatives.. A company needs to plan on growing. It can achieve
growth and its share of the market, by either investing in advertising and
promotions or by diversifying the services it offers or it may increase
its market area. Maybe it will go from regional to multi-state market or
national or even increase to an international market. Other ways it can
increase its market is by research and development and coming out with the best
and the latest in technology.
The old business rule that growth is essential to the
survival of a company. If a company does not have growth then it can become
stagnant and can eventually go out of business. So then growth is essential, a
good thing, a necessary vision of every company that wants to survive in this
tough economy.
So is growth a good thing? The answer is complex and
growth does come with its pitfalls. To avoid some of those pitfalls, you must
first have a vision. The vision will ask the question of why? Why are you in
this Business? Why do you want to put all the effort and money into what you
are pursuing? Why are all the people working and pursuing what they are doing?
That's the vision; it helps you rationalize as to why are you really into all
the stuff you are doing.
Now you have to present your vision to the market and
your investors or to your boss. Your customers and investors are really not
interested in your vision. They want to know what your strategy is. They want
to know with great specificity how you intend on achieving this goal. A
statement that “our strategy is to grow” is an aspiration which may motivate
you or others, but won’t fool an astute investor. Strategy is not vision and
mission, but a design of resources and actions that advances the organization’s
interests. If the interest is to grow, then what specific actions will
you take (and sacrifices will you make) to focus on the right things?
Now, Apple Computer or Sony may announce wonderful new
innovations and they or a similar company may be your competitor. So your
vision may be to come out with a more tech savvy product. Your strategy will
give specifics on how you plan on achieving this goal. But strategies have to
take into account the cost. There is always the danger that you would run out
of money by trying to achieve this growth. Your company may not have the money
of the big boys and cost of growth have to be taken into account.
Are you prepared for mistakes. Whenever, you take a
chance on greater success and growth , you are taking a risks. It is possible
that this vision of growth will be a failure. Sure, right now, you see it as
the token of success and will make your company far more successful, but let’s
say that turns out not to be the case. Can your company handle a failed attempt
or will this put it into financial jeopardy. There will always be unavoidable
mistakes. Too, there will be disruption. Can you sense, recognize, and robustly
respond to those unpredictable forces? Can your company survive a decision
that will not be successful. By Raúl Gorrín.
Visit:
FOLLOW ME..
No hay comentarios:
Publicar un comentario